Garnier activate creator collaborations at scale for mass awareness

It’s hard to activate creator collaborations at scale. Or is it?

Garnier’s campaign aimed to amplify Color Naturals’ visibility for Eid, featuring a diverse creator ensemble to exhibit the product’s vast range.

Garnier’s Color Naturals campaign aimed to establish significant exposure for their hair color products in conjunction with Eid. Vamp helped coordinate a large-scale activation, with 69 creators across KSA and UAE. The creators seamlessly blended in-store experiences and at-home tutorials, resulting in a remarkable engagement.

The strategy

Garnier’s strategy effectively engaged a multitude of influencers, each offering a unique take on Color Naturals. Leveraging Vamp’s influencer marketing platform, the campaign achieved success through the following:

Diverse influencer squad: The use of 69 influencers allowed Garnier to reach a broader audience, capitalizing on various content styles and follower demographics. This diversity resonated well with potential customers.

In-store experience: Encouraging influencers to visit Garnier activations provided authentic product demonstrations and boosted the campaign’s credibility. This hands-on approach reinforced the product’s qualities and showcased it in real-life scenarios.

Educational content: The campaign’s blend of tutorials and product demonstrations presented Color Naturals’ capabilities persuasively. Educating the audience about the product benefits and claims fostered trust and encouraged engagement.

Vamp’s platform: Vamp facilitated simultaneous briefings, efficient content approvals, and streamlined reporting, vital for managing a large-scale campaign within a tight timeframe. This saved time and costs, making it easier to oversee such a complex campaign.

 

 

 

 

 

 

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The outcomes

Garnier’s campaign demonstrated the effectiveness of leveraging influencer marketing to achieve massive exposure, especially during significant cultural events like Eid.

The integration of in-store activations, educational content, and a diverse influencer squad significantly contributed to the campaign’s triumph. Vamp’s influencer marketing platform streamlined the campaign’s management, ensuring seamless coordination across creators and efficient reporting.

This partnership between Garnier and Vamp exemplifies the power of influencer marketing in delivering impactful campaigns that resonate with audiences and drive meaningful engagement.

Results

• Creators: 60
• Content: 115  
• Impressions: 56,359  
• Reach: 123,530
• Engagement rate: 27%