What is Emu Video and Emu Edit and how can it help marketers

A complete rundown of Meta's AI video creator
man in black trousers and black hoody with camera over his shoulder


Table of Contents

AI is here to stay.

Its development is rapidly accelerating and its capabilities are becoming increasingly impressive. Most of the major tech giants are also adopting the technology to bring unique tools to their own offering. 

Meta is no different. In September 2023, they announced Emu Video and Emu Edit. So what is this relatively new development. Well, read on to find out. In this article we cover what the tools are, how to use and access them, and how they can help you, whether you’re a marketer or creator.

meta emu video screenshot
Credit: meta


What is Emu Video?

Emu Video represents a groundbreaking advancement in text-to-video generation based on diffusion models. Leveraging Meta’s Emu model, this unified architecture enables the creation of visually distinct and high-quality videos in a two-step process.

Firstly, it generates images conditioned on a text prompt, followed by video generation conditioned on both the text and the generated image. The factorized approach makes video generation efficient, utilizing just two diffusion models to produce impressive 512×512 four-second long videos at 16 frames per second.

Who can use Emu Video?

No one yet, at least, not properly. Both Emu Video and Emu Edit are both in the research phase.

Emu Video is a game-changer for both marketers and creators seeking dynamic, engaging content for their campaigns or personal projects. Whether you’re a brand looking to elevate your social media presence or an individual creator aiming to stand out, Emu Video opens up new possibilities for captivating video content.

How to access Emu Video?

Simply head to the emu-video.metademolab.com/#/demo. 

How to use Emu Video?

Creating stunning videos with Emu Video is a breeze. Simply input your text prompt, and let the platform handle the rest. The intuitive interface ensures a smooth experience, allowing users to bring their creative visions to life effortlessly.

How can Emu Video help marketers?

Emu Video revolutionizes the content creation process for marketers by streamlining video generation, eliminating the need for complex workflows. Marketers can now crate unique assets within a few seconds at the stroke of a keyboard. 

How can Emu Video help creators?

For creators, Emu Video unlocks a world of creative possibilities. From ideating on unique concepts to livening up content reels, creators can express themselves in innovative ways. The simplified process empowers creators to focus on their craft, knowing that Emu Video brings their ideas to life with engaging visual appeal.

emu video screenshot with AI bunny
Credit: meta

What is Emu Edit?

Emu Edit, another gem from Meta AI Research, introduces precise image editing through recognition and generation tasks. This novel approach aims to enhance image manipulation tasks, offering unprecedented control and precision in image editing.

Who can use Emu Edit?

Anyone! Emu Edit caters to both marketers and creators looking to elevate the quality of their visual content. Whether it’s refining images for a brand campaign or adding a personal touch to social media posts, Emu Edit is a versatile tool for anyone seeking precise image editing.

How to access Emu Edit?

Eu Edit is purely in a research phase at the moment, so it can’t be access right now. You can head to Meta’s blog to read in more detail about the project. 

How to use Emu Edit?

At the moment, it looks like Emu Edit’s interface will be user-friendly and simplify the image editing process. Users can provide text-based instructions for tasks such as local and global editing, background removal, color and geometry transformations, and more. The model precisely follows instructions, ensuring only the relevant pixels are altered, maintaining the authenticity of the image.

How could Emu Edit help marketers?

Marketers could leverage Emu Edit to enhance the visual appeal of their campaigns. The precise control over image editing would allow for tailored adjustments, ensuring that branded content aligns seamlessly with campaign objectives. 

How can Emu Edit help creators?

For creators, Emu Edit could be a powerful tool for bringing creative visions to life with unmatched precision. Whether it’s refining details in a photograph or adding artistic elements to visual content, Emu Edit would empower creators to achieve the desired results without compromising on quality.

meta and chatgpt on phone screen
Credit: Forbes

Emu Video and Emu Edit in the generative AI landscape

Let’s take a moment to dive deeper into the generative AI landscape. Meta AI Research’s Emu foundation model, pre-trained on over 1 billion image-text pairs, serves as the backbone for both Emu Video and Emu Edit. The foundation model exhibits state-of-the-art performance and has been fine-tuned on carefully selected high-quality images.

Emu Video’s two-step approach

Emu Video adopts a factorized or two-step approach to video generation, distinguishing itself from previous models like Make-a-Video. This approach involves generating an image based on the text prompt and subsequently generating a video from both the text and the generated image, all within a single diffusion model. The simplicity and efficiency of this method result in 512×512 four-second long videos at 16 frames per second, preferred by users for both quality and faithfulness to the text prompt.

Emu Edit’s precise image editing

On the other hand, Emu Edit takes a unique approach to image editing by incorporating computer vision tasks as instructions. This inclusion enables precise control over image manipulation tasks, ensuring that only pixels relevant to the edit request are altered.

The dataset used for training Emu Edit comprises 10 million synthesized samples, making it the largest of its kind to date. Emu Edit’s superiority in instruction faithfulness and image quality was evident in both qualitative and quantitative evaluations.

The road ahead: embracing the future of influencer marketing

While the current work on Emu Video and Emu Edit is fundamental research, the potential use cases are vast and promising. Imagine generating animated stickers or GIFs on the fly, editing photos effortlessly, or adding extra flair to Instagram posts—all without the need for extensive technical skills.

Emu Video and Emu Edit may not replace professional artists and animators, but they certainly empower individuals, from art directors ideating on new concepts to creators enhancing their content reels.

In conclusion, marketers and creators will soon be able to supercharge their content creation and editing efforts with unparalleled ease and efficiency. 

Embracing this type of technology will unleash the creative potential of creators and marketers alike. Elevate your content, engage your audience, and stay at the forefront of innovation in the dynamic world of digital marketing.

The Everything Guide to Instagram for Marketers


Share this post

You might also like

Download the free Vamp guide and learn how your brand can succeed on the original influencer marketing platform, Instagram.

Download this free Vamp guide and learn how to succeed on the world’s most viral platform.