After a year like 2020, it’s clear that the festive season will be different.
Yet the period will be more important than ever for marketers. Especially those looking to maximise their sales potential after a difficult year and missed opportunities. The first hurdle is understanding the behaviours of consumers, so you can ensure your marketing strategy meets their needs and new habits.
That’s why Vamp surveyed more than 300 consumers about their shopping plans for this Christmas. We found many reasons for marketers to be optimistic, with 84% saying they planned to spend the same or more this year.
It also highlights the importance of digital content and social media this festive season. With 87% anticipating they’ll use online reviews to inform their Christmas shopping decisions this year and 90% answering said ‘yes’ or ‘possibly’ when asked if they’d buy a product following an influencer’s recommendation.
Enter your email below to download Vamp’s free Christmas spending survey report which covers when, how much, where and how your customers are spending, with tips on how to maximise revenue.
For more information, or to find out how we can help your brand, get in touch.
