This year, consumers are investing in an extra special Christmas.
After another year of lockdowns and disrupted plans, it’s not surprising that we’re hoping for a Christmas to remember. According to the data, we’re starting preparations earlier than ever and 40% of us plan to spend more this year to make the holiday season a little bit merrier.
Combine this with our increased time spent online and new online shopping habits and brands are left with a big opportunity to drive sales on social media. In this report, we share the data and tips marketers need to know as they approach the most lucrative season of the year.
Download to discover the trends:
Returning to tradition: As we continue our obsession with nostalgia, Christmas 2021 is set to be a very traditional affair. Many are embracing crafts and festive home baking.
Early bird gets the worm: The festive season is coming early this year – some have even skipped Halloween! Find out which brand pulled this stunt and why it was a smart move.
New way to shop: E-commerce, s-commerce, video selling and influencer gift guides are all the different ways you can expect your customers to be shopping this holiday season. Learn how to maximse your sales.
Year of the ‘Pet Boom’: Our pampered pandemic pets need to feel the Christmas spirit too! Discover the pet gifting trends that are booming.
Sustainability season: During a season of peak consumerism, customers are beginning to look for greener ways to celebrate. We break down this trend to unveil how your brand can tap into it this festive season.
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