DOWNLOAD: New Realities Revisited: The solutions to your biggest influencer marketing challenges

You can’t really know where you’re going until you know where you have been.

An important piece of wisdom that applies to many areas of life. Including the Vamp insights reports.

This is the first report we now have a year-on-year comparison to give context. In a year that has seen many challenges, influencer marketing has, on the whole, gone from strength to strength.

The prominence of the channel has been undeniable for a few years now, but it’s now starting to mature to a point of being the central pillar to some marketers’ overall marketing strategy. In fact, we’re seeing increasing integration of influencer marketing with wider strategies including display, paid social media, SEO, and OOH.

So, with this in mind, we’re eager to see which areas are now becoming areas of concern for marketers with this channel. We’ve checked in on a few of the recurring themes from last year’s report, and taken a look at every stage of the marketing funnel.

As always, we’ve focused on action, so you should have a full notepad of strategies to test by the end of the report. As we step into the second half of the year, we hope this report gives plenty of ammunition to drive growth throughout FY25.

Download the report