2025 social media content calendar: Key dates marketers need to know
Luke McCarthy
December 16, 2024
Are your eyes set on Instagram to supercharge your social media strategy? We don’t blame you. After all, the platform gives you access to an audience of 1.7 billion people and is the fourth most active social media platform in the world. Having said that, a lot of people means a lot of noise. How do you stand out in this digitally crowded space?
Enter the hashtag.
Hashtags are a great way to sort and label your content so that it’s not only more discoverable, but it attracts the right audience as well. While initially adopted by Twitter back in 2009, hashtags have since become a mainstream part of every social media platform.
Hashtags are not only an excellent way to group your content with other similar content on the platform, they can also lead to more engagement. In fact, posts that have at least one hashtag get 70% more likes. Not too bad for the humble #.
Here are the most popular ones to use per category.
Even though all hashtags contain the symbol # followed by a string of letters (and/or numbers), not all hashtags are made equal. Some have millions of followers, which can put your content in front of large audiences, while others may be more niche and scarcely used, but may help you create truly targeted posts.
That said, more followers means more posts competing for attention, so you have to be careful that your posts don’t get lost in the noise. Using a mix of popular and less popular hashtags can give you the best chance of getting your content seen.
Now, popular hashtags are popular for a reason. They resonate with large groups of people and having them somewhere in your stories, posts, or reels can give your profile a significant boost. Here are the 10 most popular hashtags to date:
Instagram is all about great visuals, so food and drink shots work well. Whether you want to promote your healthy eating lifestyle, the launch of your new burger, or your latest cocktail contraption, here are the most popular food and drink-related hashtags to use:
Fashion is another one of those categories where visuals really matter. Whether you want to show off your new look or promote your new summer collection to grow your Instagram sales, using the right hashtags can help you get your posts in front of the right people.
Luckily, fashion is quite big on Instagram so there’s plenty of popular hashtags to choose from:
Fashion and beauty go hand in hand, so using images and videos to showcase your beauty tricks can work wonders for your social media presence. Here, you can get as creative as you like and post anything from makeup tutorials and mistakes to avoid, to specific products to achieve a certain look.
Whatever your goal, here are some of the most popular beauty hashtags to get your content seen:
Instagram isn’t only for people who love fashion and beauty. If your Instagram algorithm is trained properly, you can discover a thriving community of automotive fans who appreciate the latest in car design and tech developments.
Here are some of the most popular automotive hashtags if you want to join the discussion:
We’ve all seen those splendid beach snapshots on Instagram that make us long for the summer. Instagram is flooded with beautiful photographs and videos of the wildest possible destinations, so it’s a great place to advertise your hospitality services, travel destinations, or simply, your adventurous lifestyle.
Here are some of the most popular Instagram hashtags for travel:
Of course, as a visual platform, Instagram attracts a lot of talented people who want to show off their photography skills. Unlike other hashtags, which are often industry-specific, these hashtags can encompass a wide variety of photos and styles. You just need to bring the stunning visuals.
Here are the most popular Instagram hashtags for photography to wow your audience and grow your followers:
We can’t have a platform that celebrates beauty without showcasing the beautiful pets in our lives. Anyone who has a furry friend knows the joy of catching our pets in their mischievous acts or simply capturing their utter cuteness and sharing it with the world.
Without further ado, here are the most popular Instagram hashtags for pets, which you can add to your captions or embed in your reels and shorts:
Technology is everywhere. Whether you’re a tech whiz working on the next best thing that will take the world by storm or you’re simply a tech enthusiast who likes to try out new things, Instagram is a great place to showcase your work.
Here are the most popular tech hashtags for Instagram. Don’t forget to use your analytics and scheduling tools to get the most out of your posts.
Finally, when it has such a large audience, it would be a shame not to use Instagram to do some good. Charities are increasingly using the platform to raise awareness of important issues and to highlight causes that people care about.
Here are some of the most popular Instagram hashtags for charity:
Whether you’re a solopreneur or a bigger business who wants to grow their presence on Instagram, hashtags can be an excellent tool to increase the visibility of your posts and attract the right audience. But, they’re not the only thing that can help.
Vamp is an award-winning platform for influencer marketing that can help you scale your social media presence without adding extra work to your schedule. If you want to find out more, head over to our getting started page, and we’ll be happy to help.
