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We examined the priorities and issues creators care about the most, to provide insights to our customers and readers (that’s you) on how to engage creator audiences with meaning and purpose.
Over two-thirds of the creators who took part in our survey stated that it was important for them to use their platform to raise awareness of social and environmental issues.
The power of influence creators wield has impact when used responsibly. This presents an opportunity for brands who want to drive meaningful dialogue in an authentic way.
Brands have a role to play in today’s important conversations and creators are equipped to help them contribute effectively.
At Vamp, our mission is to bring the creator ecosystem together so that all participants can operate in an equitable, transparent industry.
We hope these insights help you develop and execute impactful strategies with great marketing outcomes.
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