What’s trending on TikTok this April?

Discover the latest trends and tips on how your brand can join TikTok's trending conversations.
What’s trending on TikTok this April?

Ramadan-related content is trending, and there are fresh new trends for wellness brands and SMBs. 

 

If you’re struggling to keep up, or you’re wondering how to make these trends work for your brand, we have the perfect solution for you.

Introducing: Vamp’s TikTok Trend Report. Your cheat sheet on the four biggest trends, right now.

Below you’ll discover what they are, why they’ve gone viral, and how your brand can join the trending conversations.

All things #Ramadan

 

What is it?

#Ramadan is trending right now as Muslim creators use it to reach and engage others within the community, and to show off their best meals, looks, and styling tips for this time of year.

Why is it trending?

TikTok is home to relevant and relatable content, as well as inspirational content. Muslim users not only want to relate to creators during this time, but also draw food, fashion, and home styling inspo from them too.

Who should jump on it?

Food, home decor, and fashion brands should use this hashtag to join the trending social conversation and reach Muslim consumers who are seeking out Ramadan-related content on the platform.

Expectation vs reality

 

What is it?

Using this trending colour enhancing filter and song, creators spread awareness around the ‘expectation vs reality’ of a productive working week.

Why is it trending?

It’s the latest trend to tap into creators’ relatability and authenticity. Viewers appreciate that life on social media isn’t as always ‘perfect’ as it may seem.

Who should jump on it?

Health and wellness brands. They could partner with creators to highlight how important balance is to consumers’ wellbeing, and how their products can help them achieve that. 

Not approved by me!

 

What is it?

Creators are using yet another viral Kim K sound to share the things they disapprove of. These include opinions, products, experiences, and more. 

Why is it trending?

This trend allows creators and viewers to connect over relatable opinions in a fun and lighthearted way.

Who should jump on it?

Any brand can jump on this trend and tailor it to their niche. For example, skincare, food, and beauty brands could do their own take on this trend by highlighting all the fads and harmful ‘hacks’ they’ve seen within their industry that are most certainly ‘not approved’ by them. 

The hottest new DIY trend

 

What is it?

Using this viral sound of Julia Fox at the Oscars, creators are showing off their best #DidItMyself moments.

Why is it trending?

Julia Fox has become the Queen of viral TikTok sounds, and her unintentionally funny interview moments always seem to spark the creative minds of TikTok’s trendsetters.

Who should jump on it?

Homeware brands could partner with creators to show off their best DIY projects. There’s also the opportunity for SMBs to jump on this trend to highlight the new products they’ve brought to the market, as Habit Skin has done.

@habitskin

no one else was making fancy SPF 🤷🏻‍♀️ so i look it upon myself ✨

♬ I did it myself – Keltie

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