What’s trending on TikTok this February?

Discover the latest beauty and skincare trends, and why celebs are all participating in this new challenge.
What’s trending on TikTok this February?

A fresh TikTok beauty hack, a hot new challenge, the latest trend to emerge from Euphoria, and more! 

 

If you’re struggling to keep up, or you’re wondering how to make these trends work for your brand, we have the perfect solution for you.

Introducing: Vamp’s TikTok Trend Report. Your cheat sheet on the four biggest trends, right now.

Below you’ll discover what they are, why they’ve gone viral and how your brand could join the trending conversations.

Cassie’s morning routine

 

What is it?

Beauty and skincare creators are using this line out of the popular TV series, Euphoria to share their morning routines – no matter how long they are.

Why is it trending?

Unless you’ve been living under a rock, Euphoria is the hottest TV series right now. And TikTok is obsessed with everything about it! Users especially love using the relatable scenes from the show to create new trends.

Who should jump on it?

Beauty and skincare brands could partner with creators to tap into this trend and show off how their products can help consumers create the perfect morning routine. 

#CoreMemories in the making

 

What is it?

A new trend where creators share what a memory sounds like. They’ll add the ‘Echo’ voice effect to a special moment caught on film and add this audio over the top.

Why is it trending?

It’s the latest trend to feed into our obsession with nostalgia, allowing creators to share a more authentic and vulnerable side with their audience.

Who should jump on it?

Legacy brands could tap into this trend to share their own #CoreMemories and have their audience reminisce with them. Whether it be a memory from when you first launched, or celebrating a milestone birthday.

The hottest new beauty trick

 

What is it?

The latest TikTok beauty trend, where creators are using an eyebrow pencil, blush and lip gloss to make the perfect lip shade. This new trend emerged thanks to this trending new sound created by @yokenzieb.

Why is it trending?

One of the biggest TikTok stars, Addison Rae just jumped on this trend, alongside Charlie D’Amelio and Abby Roberts. These are some of the biggest trendsetters on the app.

Who should jump on it?

All beauty brands should be jumping at the opportunity to partner with creators and tap into this trend before it goes viral.

#ThatsNotMyName Challenge

 

What is it?

Creators are using The Ting Tings song, ‘That’s Not My Name’ to share all the nicknames they get called. Even pet accounts and parent creators have joined in!

Why is it trending?

The challenge has gone viral after celebs like The Rock, Drew Barrymore and Gordon Ramsey jumped on it to share the roles they are most known for.

Who should jump on it?

Does your brand hold award-winning titles or are you known by your customers in a unique way? Use this audio to share those names and join the trending social conversation.

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