The Vamp Debrief: What’s new in social marketing this November?

Get up to speed on the latest social updates and marketing stories from November, with The Vamp Debrief.
The Vamp Debrief What's new in social marketing this November?

TikTok’s set to surpass 1.5B users, brands like Nike are going all in on the metaverse and a Chinese live-streamer makes $2B sales.

 

November was another huge month for those working in social media marketing. In case you missed any updates, The Vamp Debrief is here to keep you in the loop. Keep scrolling to download the full, free report. But here’s a sneak peek…

New Instagram Story stickers

 

Instagram’s new ‘Add Yours’ sticker allows users to prompt others to respond to their Stories content.

 

Pets took over Instagram Stories

 

This month an ‘Add Yours’ went viral and our Stories were overrun with cute pet pictures. Find out which account was behind starting it.

 

TikTok is set to surpass 1.5B users

 

According to the latest data from App Annie, TikTok is set to surpass 1.5 billion monthly active users in the next twelve months.

The Vamp Debrief What's new in social marketing this November?
The Vamp Debrief What's new in social marketing this November?

The people of the metaverse

 

Early adopters Soul Machines, are a New Zealand company already designing its digital workforce. Learn more.

 

Longer TikTok captions

 

TikTok has tripled the length of captions, increasing its limit from 100 to 300 characters.

 

Platforms venture into gaming

 

TikTok is experimenting with games, in partnership with Zynga. Netflix is also launching ‘Netflix Games’.

YouTube’s dislikes to be hidden

 

Dislike counts on YouTube videos will now be made private, as viewers were using the feature to troll and harm a video’s performance.

 

Nike goes all in on the metaverse

 

Nike launched its own virtual world, ‘Nikeland’, within Roblox. Discover how long the brand has been prepping for the metaverse.

 

#InGameVaccine is trending

 

In a bid to reach the younger generation, Pfizer Brazil launched their latest campaign with popular video game, Grand Theft Auto.

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The Vamp Debrief What's new in social marketing this November?

Live streamer makes $2B sales

 

Li Jiaqi, China’s top livestream salesman,” sold $1.9 billion in goods during an annual shopping festival.

 

Platforms go all in on shoppable lives

 

Instagram, YouTube and Pinterest have all announced their latest attempts to popularise live shopping on their platforms.

 

Snapchat partners with Sony Music

 

Snapchat has made a deal with Sony Music to include songs by the music company’s artists’ in the app’s Sounds library.

Snap opens an AR holiday market

 

Coca-Cola, Prime Video, Under Armour and Walmart have custom AR spaces on Snapchat where people can browse products and snag holiday deals.

 

The world’s most inspiring brands

 

Wunderman Thompson Intelligence have released their report on the 100 most inspiring brands. Find out who made the top of the list.

 

A new carousel editing tool

 

Instagram has listened to users and launched a new feature that lets you delete individual posts from within a carousel.

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TikTok’s tipping feature

 

Creators will soon be able to accept money from fans outside of TikTok live streams, where gifting is already supported.

 

Use Facebook live audio, earn $$

 

Facebook is paying creators up to $50,000 to use the platform’s new Live Audio Rooms feature.

 

Amazon’s new audio project

 

The company is building a new app, ‘Project Mic’, that’ll give anyone the ability to make and distribute a live radio show, complete with music.

Meta’s leaked smartwatch

 

Meta is developing a smartwatch with a front-facing camera and rounded screen. Learn how the images got leaked.

 

Face recognition shut down

 

People who’ve opted in will no longer be automatically recognised in images and videos on Facebook.

 

Instagram tests new wellbeing option

 

‘Take a Break’ will enable IG users to set reminders to take some time away from the app, after a duration of your choosing.

 

Text-to-speech arrives on IG

 

A new ‘Text to Speech’ option will become available on Reels and works in a similar way to the TikTok feature.

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The Vamp Debrief What's new in social marketing this November?