Flight Centre: Maximizing reach & engagement through competition activation
Luke McCarthy
February 6, 2024
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Through social ads, West Elm Australia wanted to raise awareness of their spring collection, build social engagement and drive online sales.
Vamp partnered with Australian influencers to create a bank of captivating mobile assets, which were then transformed into highly-engaging ads for Instagram and Facebook. Vamp were able to leverage existing knowledge and data around the brand’s audiences, as well as the ad creative, formats and placements that prove most effective for the brand’s social funnel. The award generated 43x ROAS and won a Facebook award for innovation.
“We are so pleased with the results of this campaign, delivering an impressive 2,007% ROAS for west elm. Our partnership with Vamp continues to drive enormous value for us, not only in terms of ROI, but from a resourcing perspective. I can always rely on the team at Vamp to produce compelling ad-ready content, and then to optimise media performance – ensuring success every time.”
