How three brands Christmas campaigns achieved social success

What does a marketer really want for Christmas? Through the roof engagement levels and a solid ROAS is a pretty good place to start.

That’s what Marks and Spencer, Pottery Barn and Dr Oetker achieved when they partnered with Vamp content creators for their festive campaigns. Here’s what they achieved and how.

Making M&S the festive food destination

Objective

Marks and Spencer wanted to promote the M&S Christmas food and drink range and encourage conversation with their #mymarksfave hashtag.

Approach

37 Vamp creators chose M&S food and drink products to share with their followers. They created high-quality images and cinemagraphs that encouraged their audience to try out the range for themselves, using the brand hashtag.

Results

206% Above average engagement rate

5.45% Average engagement rate

27.31% average view rate

Achieving 13x ROAS for Pottery Barn

Objective

Pottery Barn wanted to raise awareness of their Christmas collection among new customers,  promote in-store experiences and drive sales.

Approach

Vamp used an influencer campaign to engage potential customers, then leverage their content into a highly-effective social paid media campaign over a six week campaign period leading up to Christmas.

Results

$90,820 total purchase value

9,087 link clicks

1,297% return on ad spend

Driving clicks for festive baking

Objective

Dr. Oetker needed high-quality content to drive awareness of and engagement with their Christmas baking video series on dr.oetker.com.

Approach

18 Vamp creators shared their Christmas baking content with their engaged followings. Vamp then transformed this content into ads optimised for social, which successfully drove social users to dr.oetker.com. 

Results

1.05m impressions

£0.04 cost per engagement

£0.84 cost per click

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