A new month means more new viral TikTok trends to unpack.
If you’re struggling to keep up, or you’re wondering how to make these viral trends work for your brand, we have the perfect solution for you.
Introducing: Vamp’s TikTok Trend Report. Your cheat sheet on the five biggest trends, right now.
Below you’ll discover what they are, why they’ve gone viral and how your brand could join the trending conversations.
POV: You take pics of everything
What is it?
For this creative POV (point of view) trend, creators use Sza’s ‘Good Days’ song to show off a collection of photographs they took because the images “looked good in their minds.”
Why has it gone viral?
It’s a new take on the “aesthetic photography” and #NoFilter trends. TikTokers love authentic creator content. This trend gives them insight into creators’ raw, imaginative minds.
Who should jump on it?
Photography and tech brands, but it’s brilliantly versatile. The perfect trend for any brand account looking for a new way to show customers their raw and authentic side.
@colemicek12 Saved the best for last #cameraroll #aesthetic
#SundayReset routine
What is it?
The oddly-satisfying and calming #SundayReset trend has creators highlighting their Sunday routines, which involves them cleaning and tidying up their homes.
Why has it gone viral?
The popularity of cleanfluencers has been rising and this trend has helped solidify their presence on social. Users love this ‘satisfying’ content to gain motivation and inspiration.
Who should jump on it?
This homely trend was made for brands who sell home cleaning products, appliances including vacuums and washing machines, and even bedding and home decor.
Want to dress like this?
What is it?
Creators ask users “want to dress like this?” before showing a photo montage of a popular fashion aesthetic. They end by driving users to follow them to find out where to shop.
Why has it gone viral?
Fashion aesthetics are highly sought after, especially on TikTok. Users want to find out how they can achieve a certain look.
Who should jump on it?
This one’s for all the fashion brands. Taking the exact format of the trend, you could ask users, “Do you want to dress like this?”, create a montage of your best UGC and then drive users to shop with you to achieve that particular aesthetic.
Hi #I’mA Photographer
What is it?
Photographers use this sound to show off one of their best images. But users also use it ironically. Like this creator, who jokingly shared the Windows 10 cave image as her own. She managed to score a comment from Windows themselves.
Why has it gone viral?
It’s all thanks to the audio. It’s fun, quick and comedic – exactly the type of content that does well on TikTok. And it’s such a major contrast to the detailed photographs on show, that it makes the images even more show-stopping.
Who should jump on it?
Camera brands or editing apps could use it to show how your products can be used to create beautiful photography.
@edwardkb Who found this sound through me? #imaphotographer #nft #travel #Photography #nftartwork
#WhatIBoughtVsWhatIGot
What is it?
Fashion and home lifestyle creators share images of products they bought from a brand’s ecommerce site. Then compare that to how they ended up styling the pieces themselves.
Why has it gone viral?
Everyone loves a ‘before and after’ or ‘glow up’ moment, and this trend encapsulates these ideas in a new and aspirational way.
Who should jump on it?
Fashion and homeware brands could partner with creators. They can put their stylish spin on the trend and show off how they bring your products to life in their homes and wardrobes.
@byggeligt What I ordered vs how I styled it 💪🏼 #whatiorderedversuswhatigot #xyzbca #foryoupage #hometok #ikeatok #interordesign #homediy #homestyling #viral
