Life may have slowed down over the holiday period, but the TikTok trend cycle didn’t.
If you’re struggling to keep up, or you’re wondering how to make these viral trends work for your brand, we have the perfect solution for you.
Introducing: Vamp’s TikTok Trend Report. Your cheat sheet on the four biggest trends, right now.
Below you’ll discover what they are, why they’ve gone viral and how your brand could join the trending conversations.
Let me show you how to wear that
What is it?
Fashion creators use this trending audio to show off their styling skills and how their audience can achieve the same look as them.
Why has it gone viral?
The audio has a catchy beat (the secret sauce to a viral TikTok song) and also educates viewers on how to style unique pieces of clothing.
Who should jump on it?
Fashion brands, but beauty and homeware brands can also jump on this trend to showcase how to style their unique pieces and products.
@jihoneysweet let me show ya
Throwing tomatoes
What is it?
Using this viral audio, users share the sayings or actions they find to be super ‘corny’, ’lame’ or just downright incorrect.
Why has it gone viral?
The trend’s sound, created by @niqqitee, is so versatile that it can easily be adapted to suit any niche. Not to mention, it’s a funny and relatable trend.
Who should jump on it?
Any brand could partner with creators and tap into this trend in multiple different ways. One example includes using the trending audio to highlight and bust the misconceptions or unpopular opinions people have about your industry, brand or products.
When I was #humbled
What is it?
TikTokers use this trending hashtag to share the moments in their life when they were ‘violently humbled’ from an embarrassing experience.
Why has it gone viral?
It’s the latest trend that encourages creators to share more authentic and relatable content with their audience.
Who should jump on it?
Start-ups and small businesses could tap into this trend and share those humbling experiences you have when starting your own business. You know the ones we’re talking about…
Glow-up after #16MissedCalls
What is it?
Using this trending song and hashtag, creators show their best before and after glow-up photos. Even virtual influencer, @lilmiquela has shared her transformation.
Why has it gone viral?
We’ve said it before, nostalgia is trending! And this is the latest TikTok trend that has social users reminiscing on the past and celebrating their growth journey.
Who should jump on it?
This one’s for legacy brands who have ‘glowed up’ since first launching. Use this audio to reflect back on your first product drop or campaign, and highlight how your brand and products have evolved and grown over time.
@lilmiquela All Glewed Up #Robot #16missedcalls #backintheday
