BookTok: Building Advocates Within the Publishing Comm

Vamp
on Newsroom
· 11 January 2023

The pandemic secured TikTok’s place as a global trendsetting giant. Today, it reaches people of all ages and drives sales of everything from fashion to tech, wellness, subscription services, and more. Books are no exception: #BookTok, the hashtag created by “bookfluencers” to curate reading-related content, already has over 60 billion views.

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BookTok: Building Advocates Within the Publishing Comm

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