Dr.Ci:Labo: creator content and paid amplification that drove 20,707 sample-claim clicks
How Vamp proved Dr.Ci:Labo's creator content organically, then scaled it with paid targeting across Hong Kong, Singapore and Taiwan, 20,707 clicks at $0.50 CPC.
Dr.Ci:Labo turned trusted creator content into a precision paid-media engine, engineered with Vamp across Hong Kong, Singapore and Taiwan to drive sample claims for Super White 377VC.
The result: 31 creators producing genuine product content, then amplified to targeted audiences in three markets, 20,707 link clicks at a $0.50 cost per click and a 25% ad engagement rate.
Key takeaways:
- Dr.Ci:Labo wanted social users to claim a free sample of Super White 377VC and visit stores.
- Vamp partnered with 31 creators to share authentic product experiences, then amplified that content as paid media targeted across Hong Kong, Singapore and Taiwan.
- The system proved the creative organically before scaling it with precise paid targeting on Facebook and Instagram.
- The approach delivered 20,707 link clicks at a $0.50 CPC and a 25% ad engagement rate.
The challenge: how do you turn product trial into measurable demand at scale?
Dr.Ci:Labo wanted social users to claim a free sample of Super White 377VC, then carry that interest in-store. Sampling drives trial, but trial only matters if enough of the right people act on it, and creator content alone, however credible, reaches only the audiences each creator already holds.
The hard part is connecting authentic advocacy to reach you can control and measure across multiple markets.
What we did
Proven creative. Vamp partnered with 31 creators who made Instagram posts and Stories sharing their genuine experience of Super White 377VC, driving followers to a bookings page to claim the sample. That content was real, and audiences responded to it.
Precise paid amplification. We then used those creator assets as the engine of a paid-media campaign, targeting specific audiences in Hong Kong, Singapore and Taiwan on Facebook and Instagram. Organic advocacy supplied the trust; paid targeting supplied the reach and the control.
This is the Paid Amplification play in its clearest form: prove the creative organically, then scale only what works to the exact audiences worth reaching.
The outcome
By pairing trusted creator content with disciplined paid targeting, Dr.Ci:Labo moved from advocacy to measurable demand across three markets, at an efficient cost per click and a high rate of ad engagement.
Results
- Creators: 31
- Link clicks: 20,707
- Cost per click: $0.50
- Ad engagement rate: 25%
- Markets: Hong Kong, Singapore, Taiwan
That’s the work we do. Vamp is a tech-enabled influencer marketing agency. We prove creator content, then engineer the paid systems that scale it, so brands like Dr.Ci:Labo get reach that performs rather than reach that simply appears. Talk to us.