Activating 90 creators across Australia.
A national activation across 90 venues, every stage of the creator journey managed with the precision, accountability and performance standards of a media campaign.
The challenge
For Coca-Cola, the challenge wasn't finding creators. It was coordinating them at scale.
To support a national activation spanning 90 venues across Australia, Coca-Cola needed a partner capable of managing every stage of the creator journey, from sourcing and contracting through to event logistics, content delivery and paid media amplification.
The goal was to execute creator marketing with the precision, accountability and performance standards typically associated with media campaigns.
The outcome
Vamp sourced, managed and activated 90 creators across Australia, selected for audience fit, content quality and authentic brand alignment. The campaign delivered:
A 13.3% six-second VTR and 40% two-second VTR outperformed TikTok's Australian beverage benchmarks. Every creator's performance was tracked through Vamp's technology, with bonus payments tied to engagement, rewarding creativity and stronger audience connection across organic and paid.
What's next
The campaign demonstrated that creator content can operate as a precision media channel, not just an awareness tactic.
The next phase focuses on using performance insights to further optimise creator selection, content formats and paid amplification.
Not just more creators. Smarter creator marketing built for measurable impact.