Scaling creator marketing across APAC.
A decade-long, always-on creator programme balancing brand engagement, product education and performance across markets, audiences and objectives.
The challenge
As Adobe looked to strengthen community engagement across APAC, it needed more than individual campaigns. It needed a scalable creator marketing programme capable of delivering consistent results across multiple markets, audiences and business objectives.
Over the past decade, Vamp has helped Adobe build an always-on creator strategy that balances brand engagement, product education and performance outcomes at scale.
The outcome
Today the partnership operates across APAC, supporting objectives from awareness through to app installs and conversion. In the last six months alone, the programme has delivered:
The scale of Adobe's continued investment reflects the commercial value of the programme. Annual creator spend runs into the millions, with paid media investment regularly exceeding creator spend.
What's next
With a mature creator programme now established, the focus is on deeper integration between creator content and paid media performance.
By accelerating testing, expanding into new categories and increasing cross-market learnings, the partnership continues to evolve alongside Adobe's business.
Not just more campaigns. A creator marketing programme designed to compound value over time.