Customer Code of Conduct

This article contains guidelines on how we expect brands to: 

1. Construct briefs on the Vamp platform to meet partnership requirements, advertising codes & Vamp’s own platform guidelines
2. Adhere to Codes throughout the campaign process

This list is by no means exhaustive and there may be additional points added to briefs in line with code or guideline updates which also must be adhered to. 

All Influencer briefs: 

• #ad must be included in your brief as a mandatory tag within the ‘Campaign Tags’ section

Alcohol-related content 

Briefs must include or adhere to the below: 

• Do not apply or partake in the brief if you are pregnant or might be pregnant
• Do not create or post sponsored content for an alcohol brand on TikTok
• Everyone featured in the content must look and be over 25 years old (All regions)
• The brief must only be sent to those who are over 25 years old (All regions)
• Everyone featured in the content must look and be over 21 years old (Middle East only) 
• The brief must only be sent to those who are over 21 years old (Middle East only) 
• Must include #drinkrepsonsibly
• Follow ABAC guidelines (Australian-based campaigns)
• Do not picture or show more than one open bottle/can/glass per person in the shot
• Don’t feature alcohol in glasses/bottles that look more than half consumed.
• Don’t appear to be intoxicated or be affected by alcohol.
• Don’t promote alcohol as a requirement of fun.
• Don’t promote the rapid consumption of alcohol.
• Don’t promote the choice of a particular alcoholic beverage by emphasizing its alcohol strength.
• Don’t promote the consumption of an alcoholic beverage before or during any activity that requires a high degree of alertness or physical coordination (such as, but not limited to, driving or swimming).
• Don’t feature alcohol near a body of water.
• Do not show/depict drinking alone. Must feature more than 1x person in content

Pharmaceutical, health or beauty industry 

Briefs must include or adhere to: 

• Follow the published FTC and FDA guidelines (US-based campaign).
• Follow the published TGA social media advertising (Australian-based campaigns)
• Do not talk about your personal experience, or provide a ‘testimonial’ for the therapeutic good.
• Do not talk about or show the therapeutic good for any purpose other than its intended purpose.
• You can talk about the health benefits of the product, but only those that are typical and expected from the goods when used in accordance with the label, directions and purpose.
• If the brief requires specific language or statements to be included, then these must be adhered to.
• Ensure you read and follow label instructions, and state “always read the label” in your caption.
• Don’t use false lashes/extensions to enhance your look, or directly adjust images when submitting before and after shots.
• Don’t make medical claims (i.e. that a product has cured your skin condition).
• Don’t make time claims (e.g. my skin felt great immediately).
• Don’t refer to the product as a treatment.
• Don’t promote rapid weight loss.
• Don’t promote false or misleading information.
• Don’t promote prescription-only medicines (i.e. anti-wrinkle injections, dermal fillers, submental fat injections). For more information, please check the Therapeutic Goods Administration list.
• Don’t feature nor mention prescription/non-prescription drugs or medication.
• Don’t use quantifiable claims (i.e. four shades or visible) as they require disclaimers.
• Don’t make reference to competitor brands/medical companies.
• Don’t provide usage instructions and doses in the caption.
• Don’t talk about serious diseases or conditions.

Financial Services

Briefs must include or adhere to: 

• Headline claims and offers must be balanced with information such as risks, fees and charges.
• Do not make any specific claims about the financial industry. Avoid giving direct financial advice such as – comparable rates, loan types, interest rate speculation, etc
• Don’t alter the meaning of the content provided or speak in an absolute/definitive manner. All advice is general and should be articulated this way.

Saudi General Council for AV Media

Briefs must include or adhere to: 

• Do not apply to briefs if you are based in Saudi Arabia and do not have the relevant influencer license for the region

Prohibited Items: 

Briefs submitted via the platform will not be in-relation to or promoting the following. Unless listed, it applies to all regions & channels. 

• Tobacco products
• Gambling and Gambling Tools
• Adult & Sexual Products
• Apps that reward users for completing surveys/watching ads/downloading apps
• Dating sites that promote infidelity
• No sexual suggestion (implying sex or sexual positions)
• Alcohol (TikTok – all regions, Instagram applies to Middle East region only)
• Infant Formula (Instagram & TikTok, applies to UK & EU only)
• Skin Whitening Products (Instagram & TikTok, applies to UK & EU only)
• Real Estate (Instagram only, applies to Middle East region only)
• Financial Services (Instagram only, applies to Middle East region only)