We engineered the infrastructure behind modern influence.
Vamp is a tech-enabled influencer marketing agency, part strategy consultancy, part creative studio, part performance engine. Built to make influence a system brands can scale, not a gamble they keep retaking.
Influence had scale. It had no infrastructure.
Before Vamp, great creator marketing was messy, expensive and fragmented. Campaigns ran as one-offs. Creators were under-leveraged. Performance was inconsistent and impossible to repeat.
We founded Vamp in 2015 to build the missing layer: the operating model that connects the right creators to the right brands, structures the work end to end, and turns scattered activity into compounding performance.
A decade later, that system runs on 100,000+ authenticated creators, 8,000+ delivered campaigns and ten years of proprietary creator data. Every result feeds the next, the difference between running campaigns and engineering outcomes.
We don’t run influence. We engineer the system that makes it repeatable.
Five principles that hold under pressure.
These aren’t posters on a wall. They’re the operating logic behind how we build, decide and deliver, and the reason work this complex stays fast, honest and accountable.
Camaraderie
Win as a team, not as an individual
The work only holds because strategists, creatives and performance specialists pull toward one outcome, not five separate scorecards.
Curiosity
Seek truth, not validation
We interrogate the data and the brief until we understand what actually moves an audience, not what flatters the plan.
Candor
Say the hard thing early
We tell partners what the numbers say before it costs them, because the right answer late is the wrong answer.
Ownership
No passengers. You own outcomes
Every campaign has someone accountable for the number, not just the activity, from the first brief to the final report.
Momentum
Speed matters. Progress over perfection always
Culture moves fast, so we ship, measure and refine, building forward instead of waiting for a perfect plan the moment has already passed.
A decade in, the system speaks for itself.
- 8,000+
- Campaigns delivered
- $60M+
- Paid to creators
- $200M
- Campaign spend
- 13,000+
- Creators contracted
- 65+
- Markets activated
- 10 yrs
- Proprietary creator data
Accredited where it counts. Trusted where it matters.
Platform partners
- Meta (Facebook & Instagram) Marketing Partner
- TikTok Creative Marketing Partner
- YouTube Creative Partner (Google)
Awards
- 4th fastest-growing tech company in Australia, Deloitte
- Best Influencer Marketing Platform (Technology), AiMCO, 2021 & 2022
- Most Innovative Companies, AFR BOSS
Leadership
Aaron BrooksCo-founder and Chief Executive Officer
Karl MapstoneCo-founder
Ben McGrathCo-founder
Offices
- Sydney (HQ)
The Commons, 388 George Street, NSW 2000, Australia - London
WeWork, 71-91 Aldwych, WC2B 4HN, United Kingdom - Dubai
Motivate Media Group (Vamp), Level 34, Media One Tower, Media City, United Arab Emirates
Bring us the outcome. We’ll engineer the system to reach it.
Whether you’re scaling into new markets or rebuilding how influence works for your brand, the infrastructure is already here. Let’s put it to work.
Registered details
- Registered name
- Visual Amplifiers Pty Limited
- Formerly
- Visual Amplifiers Pty Ltd (2014 to 2016), Visual Amplifiers Ltd (2016 to 2019)
- Australian Company Number (ACN)
- 601 198 850
- Australian Business Number (ABN)
- 13 601 198 850
- UK company number
- 10754848
- Founded
- 2015, Sydney. Registered in New South Wales 12 August 2014
- Founders
- Aaron Brooks, Karl Mapstone, Ben McGrath
- Offices
- Sydney, London, Dubai
Checked against the ASIC, Australian Business Register and UK Companies House records on 9 September 2026.