As brands shift their focus to influencers with Instagram business profiles, it’s time to make the switch, or risk being left behind
’Hand-wash top, tax return, call mum’
There are some things on our to do lists that we never seem to get round to. But if you’re an influencer that’s serious about furthering your career, switching to a business account shouldn’t be one of them.
Soon, Vamp won’t be able to brief influencers without them.
Brands are refocusing their influencer marketing strategy for 2019 and are demanding a much more targeted approach. In order to achieve maximum return on investment, they now want to know as much as they can about the influencers they collaborate with – and the users that follow them.
That’s why influencers with a business account, as opposed to a personal one, are being fast-tracked as the collaborators of choice. They have access to a wealth of audience analytics that can be shared with brands. So if you haven’t made the switch yet, you’re automatically placing yourself at the back at the queue.
Luckily, you can change all of that in a matter of seconds. Anyone can switch their account to business, it’s totally free and can be done in a few simple steps. To continue to receive Vamp briefs, you will need to connect your Instagram business account to a Facebook Page. If you don’t have a Facebook page, you’ll need to create one, just don’t skip this step as your Vamp app won’t work without it.
Chances are, if you’re still putting it off, you’ve heard rumours that business accounts can do more harm than good. You’ll get lost in the algorithm. You’ll lose followers or engagement. You’ll have to boost your posts to get noticed.
We hate to name drop, but as an offical Facebook and Instagram Marketing Partner, we can confirm that none of these are founded.
What you will notice, as well as more interest from brands, is a whole host of exclusive benefits.
This information is critical for alcohol brands for example, who are legally obliged to have access to this data to ensure they are not targeting under age users with their marketing.
However it’s not just brands that can benefit. If you’re serious about being a professional influencer, it’s data like this that can take your Instagram game to the next level. You’ll be able to harness the full power of the app, accessing information about who your audience are, what resonates with them and the times of the day they are interacting with your content. All of this can empower you to deliver posts your followers love at the peak time when you know they will see it, while you to sit back and watch your engagement soar.
Ready to uncover your true potential and get serious about the career you love? Then it’s time to make the switch.