International Women’s Week: Conversations with Jenny Liu

International Women's Week
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Vamp Collective

International Women’s Week – Celebrating Vamp Collective Women

Profile: Jenny Liu

Influential Content Creator | Australian Soprano | Vamp Collective Member

How do you balance the demands of Opera singing (the hours of rehearsal, the tours, etc.) with working with brands to create content, as well as everything else? 

It’s hard during rehearsals to come up with content but I love trying to take a few sneaky shots of the rehearsal process so my audience can see a side they wouldn’t normally have access to.

Influencer marketing/content creation opens up many opportunities for women in the creative industry to own their own business and freelance their creative abilities. What kind of creative business opportunities have been opened up for you as a result of @jennyjliu?

I started out my Instagram for fun but as it has grown, I’ve been lucky enough to work with brands that I had used for years and helped them launch new products which has been really exciting. It’s great that I can use my social media as a creative outlet as well as to help build my brand.

<blockquote class=”instagram-media” data-instgrm-captioned data-instgrm-version=”7″ style=” background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; padding:0; width:99.375%; width:-webkit-calc(100% – 2px); width:calc(100% – 2px);”><div style=”padding:8px;”> <div style=” background:#F8F8F8; line-height:0; margin-top:40px; padding:62.474012474012476% 0; text-align:center; width:100%;”> <div style=” background:url(data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAACwAAAAsCAMAAAApWqozAAAABGdBTUEAALGPC/xhBQAAAAFzUkdCAK7OHOkAAAAMUExURczMzPf399fX1+bm5mzY9AMAAADiSURBVDjLvZXbEsMgCES5/P8/t9FuRVCRmU73JWlzosgSIIZURCjo/ad+EQJJB4Hv8BFt+IDpQoCx1wjOSBFhh2XssxEIYn3ulI/6MNReE07UIWJEv8UEOWDS88LY97kqyTliJKKtuYBbruAyVh5wOHiXmpi5we58Ek028czwyuQdLKPG1Bkb4NnM+VeAnfHqn1k4+GPT6uGQcvu2h2OVuIf/gWUFyy8OWEpdyZSa3aVCqpVoVvzZZ2VTnn2wU8qzVjDDetO90GSy9mVLqtgYSy231MxrY6I2gGqjrTY0L8fxCxfCBbhWrsYYAAAAAElFTkSuQmCC); display:block; height:44px; margin:0 auto -44px; position:relative; top:-22px; width:44px;”></div></div> <p style=” margin:8px 0 0 0; padding:0 4px;”> <a href=”https://www.instagram.com/p/BOgQi7jDgI1/” style=” color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;” target=”_blank”>Highlight is visible even on stage – so proud. ???? Want to know what other makeup I wore during this performance? I have a blog post all about it – link in my bio ????????????</a></p> <p style=” color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;”>A post shared by Jenny Liu (@jennyjliu) on <time style=” font-family:Arial,sans-serif; font-size:14px; line-height:17px;” datetime=”2016-12-27T02:36:02+00:00″>Dec 26, 2016 at 6:36pm PST</time></p></div></blockquote> <script async defer src=”//platform.instagram.com/en_US/embeds.js”></script><blockquote class=”instagram-media” data-instgrm-captioned data-instgrm-version=”7″ style=” background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; padding:0; width:99.375%; width:-webkit-calc(100% – 2px); width:calc(100% – 2px);”><div style=”padding:8px;”> <div style=” background:#F8F8F8; line-height:0; margin-top:40px; padding:59.074074074074076% 0; text-align:center; width:100%;”> <div style=” background:url(data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAACwAAAAsCAMAAAApWqozAAAABGdBTUEAALGPC/xhBQAAAAFzUkdCAK7OHOkAAAAMUExURczMzPf399fX1+bm5mzY9AMAAADiSURBVDjLvZXbEsMgCES5/P8/t9FuRVCRmU73JWlzosgSIIZURCjo/ad+EQJJB4Hv8BFt+IDpQoCx1wjOSBFhh2XssxEIYn3ulI/6MNReE07UIWJEv8UEOWDS88LY97kqyTliJKKtuYBbruAyVh5wOHiXmpi5we58Ek028czwyuQdLKPG1Bkb4NnM+VeAnfHqn1k4+GPT6uGQcvu2h2OVuIf/gWUFyy8OWEpdyZSa3aVCqpVoVvzZZ2VTnn2wU8qzVjDDetO90GSy9mVLqtgYSy231MxrY6I2gGqjrTY0L8fxCxfCBbhWrsYYAAAAAElFTkSuQmCC); display:block; height:44px; margin:0 auto -44px; position:relative; top:-22px; width:44px;”></div></div> <p style=” margin:8px 0 0 0; padding:0 4px;”> <a href=”https://www.instagram.com/p/BQ96ly0lJoT/” style=” color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;” target=”_blank”>So excited to share that I will reprise my roles of Susanna/Barbarina in @operaaustralia&#39;s The Marriage of Figaro later this year! ????????✨ Can&#39;t wait to tour the country with such a stellar cast. Xx ????</a></p> <p style=” color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;”>A post shared by Jenny Liu (@jennyjliu) on <time style=” font-family:Arial,sans-serif; font-size:14px; line-height:17px;” datetime=”2017-02-26T08:04:12+00:00″>Feb 26, 2017 at 12:04am PST</time></p></div></blockquote> <script async defer src=”//platform.instagram.com/en_US/embeds.js”></script>

What does International Women’s Day mean to you? 

It’s a fantastic opportunity to celebrate what incredibly inspiring women have achieved, as well as to bring awareness to how much further we have to go.

What advice would you give to women in the creative industry of freelance content creation?

I would say to just play around with different images and different styles until you find your own aesthetic, so that what you post is true to yourself and it will also be unique to you.

Some of the work from Jenny’s @jennyjliu portfolio for previous VAMP campaigns

Vamp x Sally Hansen

Vamp x Triumph

Vamp x Contigo

Vamp x Isowhey