International Women’s Week – Celebrating Vamp Collective Women
Profile: Melissa Ong
Marketing Executive | Influential Content Creator | Founder of Athletic Aesthetic | Vamp Collective Member
To celebrate International Women’s Week, Vamp caught up with Melissa to hear her thoughts on what opportunities that have been opened up for women in business as a result of Influencer Marketing.
Her blog and Instagram, @atheticaesthetic_, was founded on the philosophy that if you feel good on the inside then you’ll look good on the outside. Train to be athletic, strong and healthy and the rest will follow. Juggling her career in marketing at the Australian Radio Network with her fierce fitness regime and Content Creation, she hopes to inspire others with her fitness journey to living a well-balanced, active life.
How do you balance your role as a radio marketing executive with being a fitness blogger and influencer?
With great difficulty! I do my best to make the most of my commute – I’ll be writing up copy, editing photos, scheduling Instagram posts, coming up with interview questions and answering emails on the train! I try and get the blog posts done at night when I’m home from work but most of the Content Creation happens on the weekend. I’ll keep myself organised and accountable by writing a list of all content and images I need to capture on the weekend and build out a bit of a content calendar. If I’m not self-motivated, I fall into the trap of sitting on my couch all day watching Netflix! I know most people have difficulty juggling the work/ life balance – I’m currently struggling with work/ blog balance.
What advice would you give to women starting out in the creative industry of freelance content creation?
Be you. It’s so easy to get caught up in all the amazing content out there that others are producing and publishing and trying to recreate that. Experiment and be patient – it takes a while to establish your own voice and figure out what works for you.
Follow your gut – usually your first instinct is the right one. Also just know that it’s totally normal to take half an hour to get the perfect flatlay or shot!
Influencer Marketing opens up many opportunities for women in the creative industry to start their own business and freelance their creative abilities. What kind of creative business opportunities have been opened up for you as a result of @athleticaesthetic_?
I’ve been fortunate enough to be able to work with some incredible local and global brands that I love and admire. I’ve also had the opportunity to network and collaborate with talented, like-minded individuals in the fitness and health industry of who continue to inspire me on a daily basis. For me, my blog and Instagram account allows me to stretch my creative muscles and work on projects I’m passionate about that I wouldn’t normally get to do in my day job. But I think all the skills and experience I’m developing in the process of building my own brand is still helpful for me in my marketing career even though it’s not currently in the same industry. I would love to be able to combine my love for fitness and activewear with my marketing and digital experience somewhere down the track. It’s still early days for me but I’m excited with what the future holds!
What does International Women’s Day mean to you?
For me it’s a day to reflect on the achievements and contribution of all women who have strived to improve our quality of life both within my day-to-day life and in the wider and global community.
I’ll be thinking about the strong, independent, ‘can-do’ women who inspire and motivate me to be better and achieve greatness. I think the day is a reminder for women that we can influence change.
We are strong alone, but we are stronger together.
Some of the content from Melissa’s @athleticaesthetic_ portfolio for previous VAMP campaigns
Vamp x New Balance
Vamp x Be Natural
Vamp x Contigo
Vamp x ASOS
Want to hear more from Melissa? Check out Vamp’s extended interview with her here.