Fashion Stylist, Founder & Editor of @mrturner
Vamp Collective Member
Vamp caught up with Jordan, Sydney based fashion/lifestyle blogger who, when he’s not working 9-5 inspiring entrepreneurs, devotes his time to his passion for fashion by shooting in every spare moment he can find. A dancer and frequenter of Sydney Dance Company’s classes, Jordan’s no stranger to the arts and was recently invited to meet his favourite author, Hanya Yanagihara, at the Sydney Writer’s festival after she came across his post on Instagram about her bestselling book A Little Life. He discusses fashion photography, the things he considers when planning a shoot and authentically growing his following.
Jordan recently worked with us on creating a video to show his process in creating a photo in our recent ASOS campaign…
A Day in the Life of an Influencer
Describe your style in 3 words.
Class meets street.
What inspired you to start your own blog?
I’ve always had such an acute eye for detail and aesthetics, so my love for menswear and lifestyle have always been there. But it wasn’t until my best friend had a conversation with me about actually sharing it whilst we were driving to get cupcakes – it was almost a little pep-talk. I don’t think she remembers it but she flicked a switch in my brain and it all happened from there.
What don’t most people know about you?
There’s quite a lot, but I think majority of people don’t know that I used to be a dancer! I’ve been dancing since I was 5 years old, have done lots of concerts and performances in my time for conferences and such. Now, you’ll frequently find me at Sydney Dance Company’s open classes during the week getting my fix.
What are your favourite editing apps?
I am absolutely obsessed with VSCO and have been featured many times in their newsletters, however my current favourite is Photoshop Express, it has been one of the key factors in why the quality of my content has taken a step up.
“It’s easy to take a great picture, but making that WOW moment is what I aim to do. I want to make someone stop scrolling through their Instagram newsfeed for a moment just to pay attention to what I’m sharing.”
What is your optimum posting time?
Two extreme opposites: 7am, and 9pm are my peak posting times when engagement is at it’s highest. Gotta cater to the world!
What do you think makes a successful fashion photograph?
Everything. Every detail in the shot makes it successful – the entirety of whatever fits into that camera lens. From the way the wind blows to showcase the outfit, the expression and stance of the model, the time of day, the lighting, location and edit. All of it. It’s easy to take a great picture, but making that WOW moment is what I aim to do. I want to make someone stop scrolling through their Instagram newsfeed for a moment just to pay attention to what I’m sharing.
What things do you consider when planning a shoot?
There’s a lot that goes into my planning. The biggest factor is weather as I work outside with my shots. I also stick to a colour over a week or more with Instagram so my feed stays cohesive.
In saying that, location is incredibly important in making sure it stays clean while still embellishing the specific colour I’m highlighting at the time.
“There’s no guide that tells you how to effectively grow a following, or how to become an influencer. Focus on what you bring to the world, and be consistent in sharing that. The path is wild, it can be long, but there is always a way around every barrier and a solution to every issue – you just need to find it.”
Congratulations on recently hitting the 10K following mark! Any tips and tricks for those just starting out on how to authentically grow your following and get more opportunities for collaborations with brands?
Thank you! It’s been an interesting journey, and I definitely find it crazy to believe there’s 10,000 people following me – but I can’t wait to make what’s to come happen!
Tough question! If anything I’d put my two cents in about Collaborations – it would be the one thing that took my content to the next level. I learn a lot from people around me. Every blogger, photographer, and brand have their own way of styling and creation that they’re known for – and it’s always different. I try to find a way to take the parts that I love from what they do, adapt it to suit who I am and continue to build on top of it making it my evolving artist practice.
From my experience with collaborating, I’ve constantly been learning new techniques and experimenting with what works. Naturally my content’s quality has just been getting better and better. We can all see it as the creators of everything we do but I’ve noticed that my follower count is growing faster and brands are recognising it too. I’ve had a 100% increase of inbound requests from brands looking to work together which can only be direct reflection of the work I’m putting out there.
There’s no guide that tells you how to effectively grow a following, or how to become an influencer. Focus on what you bring to the world, and be consistent in sharing that. The path is wild, it can be long, but there is always a way around every barrier and a solution to every issue – you just need to find it.
What is your favourite of all your Instagram photos? What inspired it?
This is like asking a singer what their favourite song is, an actor their favourite movie, or an artist if they have a favourite artwork! There is honestly many, but my favourite would have been this little moment captured on an incredible getaway in Tasmania. Every moment I had here was perfect.
Right now I’m…
Listening to: Thinking of You – Mabel
Eating: Anything and everything Lebanese, forever.
Drinking: Ovvio ‘Dandelion Chai’ tea.
Wearing: Black Balmain velvet jacket, COS black turtleneck, COS black pant, Gucci neck scarf and my brand new Gucci fur loafers. Obsessed with them! I’m usually not this dressed up, but I’m heading off to the Star Trek premiere this eve!
Watching: Orange is the New Black, Grey’s Anatomy and patiently waiting for Game of Thrones’ return!
Reading: All The Light We Cannot See – Anthony Doerr